Indie publishing, distribution and marketing consulting

We are passionate about helping indie developers become successful. Whether that be via our publishing arm Surprise Attack Games, our digital distribution service Bigger Boat or our consulting division, we love working closely with developers to help them bring their vision to life. We also offer larger game companies marketing resources on the ground in the Australian market.

Publishing, digital distribution and consulting for indie developers

What we offer

Surprise Attack is a games publisher and games-specialist marketing agency based in Australia.

Founded in 2011 by games industry veteran, Chris Wright, Surprise Attack specialises in games marketing, including PR, monetisation, user acquisition, community management and product management.

In 2013, we launched our indie-focused publishing arm, Surprise Attack Games, and are searching for awesome titles to help bring to markets worldwide.

Our digital distribution service Bigger Boat is already helping many indie developers extend their sales potential by managing their games on smaller portals outside Steam, for no upfront cost.

In addition, our consulting division works with overseas companies in the games industry seeking to target Australian gaming consumers.

What we are looking for

We are looking to connect with:

1. Indie developers looking for a publisher that will believe in their vision and work with them as partners.

2. PC developers who are about to launch their game on Steam and want a cost effective way to expand their sales potential.

3. Game companies who would like greater results in the Australian games market.


  • Console Game Market
  • Distribution Platforms: App Store (Mobile)
  • Distribution Platforms: App Store (Other)
  • Downloadable Game Market (XBLA, PSN, WiiWare)
  • Game Marketing/PR
  • GDC Play
  • PC/Mac Downloadable Market
  • Smartphone Game Market
  • Tablet Game Market
  • Web Browser Game Market

Main Contact

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