Indie publishing, digital distribution and marketing consulting

Surprise Attack Games is an indie games label, working with amazing creators to bring remarkable games to discerning players worldwide.

Launched in July 2013, we provide an instant publishing team, bringing expertise, manpower and resources to bear on their games whilst leaving creative control in their hands. We don't own any share of their IP and the developer always has final cut.

We work on all kinds of games for all platforms but the core criteria is that they must bring something new and something different to the table. Our games are not for everyone and that's fine by us.

Our sister company, Surprise Attack Consulting, offers marketing and PR expertise within the Australian and New Zealand market, working with companies such as Hi-Rez Studios, Razer, Plantronics, Nexon, Team 17, Paradox, Devolver, Daedalic, Curve and more to handle activity such as PR, event management, community and social media and eSports engagement.

Indie publishing, distribution and marketing consulting

What we offer

Surprise Attack Games is a games publisher and distributor. Surprise Attack Consulting is a games-specialist marketing agency based in Australia.

At Surprise Attack Games we offer sales, marketing and distribution to indie developers looking for a partner to take their game to global audiences without losing creative freedom.

We work on games for PC, mobile and console.

Our digital distribution service Bigger Boat is already helping many indie developers extend their sales potential by managing their games on portals outside Steam. We handle the sales, distribution and reporting for the other stores and drive commercial opportunities for the game, whilst the developers concentrate on Steam and development.

Our games-specialist marketing division offers PR and marketing support to games and related companies in the Australia and New Zealand market. When you want an on the ground team with years of experience, we can help you.

We also work with indie developers looking to access marketing expertise and offer strategic help that enables devs to handle their own marketing with more confidence.

What we are looking for

We are looking to connect with:

1. Indie developers looking for a publisher that will believe in their vision and work with them as partners in order to bring their product to a global audience.

2. PC developers who are about to launch their game on Steam and want an easy and effective way to expand their sales potential.

3. International Games and Games tech companies looking for marketing and PR support in the Australian and New Zealand games market.


  • Console Game Market
  • Distribution Platforms: App Store (Mobile)
  • Distribution Platforms: App Store (Other)
  • Downloadable Game Market (XBLA, PSN, WiiWare)
  • Game Marketing/PR
  • GDC Play
  • PC/Mac Downloadable Market
  • Smartphone Game Market
  • Tablet Game Market

Main Contact

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