Indie publishing, digital distribution and marketing consulting

At Surprise Attack Games we are passionate about helping indie developers become successful. Whether it's via consulting, publishing or our digital distribution service Bigger Boat, we love helping developers bring their vision alive. We also offer larger game companies on-the-ground marketing expertise in the Australian market.

Indie publishing, distribution and marketing consulting

What we offer

Surprise Attack is a games publisher and games-specialist marketing agency based in Australia.

Founded in 2011 by games industry veteran, Chris Wright, Surprise Attack specialises in games marketing, including PR, monetisation, user acquisition, community management and product management.

In 2013, we launched our indie-focused publishing label, Surprise Attack Games, and are searching for awesome new titles to publish to worldwide markets.

Our digital distribution service Bigger Boat is already helping many indie developers extend their sales potential by managing their games on smaller portals outside Steam, for no upfront cost.

In addition, our consulting division works with overseas companies in the games industry seeking to target Australian gaming consumers.

What we are looking for

We are looking to connect with:

1. Indie developers looking for a publisher that will believe in their vision and work with them as partners in order to bring their product to a global audience.

2. PC developers who are about to launch their game on Steam and want a cost effective way to expand their sales potential.

3. International Game companies who would like greater results in the Australian games market.


  • Console Game Market
  • Distribution Platforms: App Store (Mobile)
  • Distribution Platforms: App Store (Other)
  • Downloadable Game Market (XBLA, PSN, WiiWare)
  • Game Marketing/PR
  • GDC Play
  • PC/Mac Downloadable Market
  • Smartphone Game Market
  • Tablet Game Market

Main Contact

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