IBM Business Analytics

200 W Madison
60606 Chicago
United States

Show location

http://www.ibm.com/spss

Exhibit Area: GDC Expo Booth number: 237

Predictive Analytics

For over 40 years, IBM SPSS predictive analytics software has been a recognized leader in helping organizations predict what will happen next so they can take the best action to drive better business outcomes. IBM SPSS Predictive Analytics Solutions enable organizations to align structured and unstructured data, anticipate future outcomes, and act, embedding analytics into operational processes to achieve maximum ROI and results.

Maximizing Customer Value in Gaming Solution - IBM SPSS

What we offer

The IBM SPSS Maximizing Customer Value in Gaming Solution helps organizations gain a comprehensive view of a customer, derived from traditional enterprise data and customer sentiment gleaned from structured and unstructured customer data, found in CMS databases, social media, transactional history and interactional data. Then, predictive analytic predict customer behavior and preferences to inform decisions on what the optimal offer is for each individual customers. These capabilities help gaming organizations build long term customer relations that drive enterprise business results. Including:
- Revenue generating actions such as up-sell, cross-sell and retention
- Increased strategic lifetime value and loyalty
- Improved delivery of services and customer satisfaction

What we are looking for

Target industries (globally):
- Video game retailers
- Online game developers and publishers
- Casinos

Target Personas:
- Business Line Manager: Cheif Experience Offers, CMO, VP Advertising/Marketing/Sales, CIO
- Analytical Professional: Game developer or publishable (online), CMS analyst (Casino Management System), amrketing analyst, development analyst

Keywords

  • Console Game Market
  • Distribution Platforms: App Store (Mobile)
  • Distribution Platforms: App Store (Other)
  • Downloadable Game Market (XBLA, PSN, WiiWare)
  • Game Academia
  • Game Marketing/PR
  • Game Media
  • Handheld Console Market
  • Middleware, Tools
  • PC/Mac Downloadable Market
  • Smartphone Game Market
  • Social Network Game Market
  • Tablet Game Market
  • Web Browser Game Market
  • Web-based MMO Market

Main Contact

Jeffrey Harris

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